Testimonials

It’s no secret that a steady stream of fresh testimonials makes a huge difference to the amount of sales that you can convert. After all, if you have plenty of happy customers, why shouldn’t I buy from you? Especially in post recession times, buyers are justifiably more sceptical. We all want to be sure that we are not wasting our budget on a product or service that simply does not work!

However much you promise me that your ‘services are second to none’ and that you ‘provide excellent value’, this is not enough. I wouldn’t expect you to say anything different to that! When your satisfied clients tell me those things, it is powerfully compelling.

The problem is how much time it takes to collect testimonials. Your clients are as busy as you and not only do you not have the time to do the collecting, they need reminding to write them. Although we all accept the benefit of testimonials, it is this excessive amount of time required that may put you off. At best, most businesses have sporadic bursts of effort to collect testimonials, leading to inconsistent, old, tired and ineffective comments, hidden in company marketing materials.

No longer!! We had the same problem, so we know firsthand how you feel. You want to do the right thing, but where does the extra time come from? You know how effective fresh testimonials are, but you ‘ignore’ or ‘downgrade’ their value because you can’t do anything about it. That is why we created Testimonial Maker™. The system takes all the time and effort out of collecting quality and regular testimonials. It displays them (randomly) on your website, showing visitors new testimonials on each page turn. It automates the reminders (the reason for 95% of testimonials not been given).